We are a small record label, operating on a tight budget and we’ve just been handed a marvellous record to release.
You are an internet savvy music lover and have probably found your way to this page because you are engaged in some form of social online activity. Welcome. Thanks for stopping by.
Now that you are here, we’d like you to join us in an experiment in grassroots, online music promotion. The experiment is also a competition, with over £400 worth of prizes up for grabs, and all you need to do to win it is come up with one, simple idea.
Here’s how it works…
We’ll provide you with 3 unique codes, each of which will enable a free, high-quality download of the next album release on the label, “Everything is for the Best” by World of Fox.
The first download code is for you, as a thank you from all of us at Commercially Inviable Records for agreeing to take part. The second code is for you to give away to a friend. We hope that both you and your friend enjoy the album.
The third code is for use in the competition…
We’re challenging you to come up with a clever, quirky and innovative way of giving away this code to your audience. The code can be given as a prize in a competition of your own, or as an incentive to subscribe to your feeds, or purchase items from you. The general idea is that you use this code to help grow your own audience reach in some small way, and in that way we all benefit. Once all the entries are in, our expert panel of judges will then look at all the individual entries and select the best mini-campaign as our winner.
THE JUDGES
Andrew Dubber
Andrew Dubber is a Senior Lecturer in the Music Industries at Birmingham City University; a member of the Interactive Cultures research team and is the author of New Music Strategies.
Bruce Warilla
Bruce is a strategic advisor, analyst and blogger focused on the music industry.
Capsule
Capsule, the brains behind Supersonic Festival, are curators, promoters and fans of the finest music, revealing the otherwise indescribable connections between contemporary music and art, crafting extraordinary events for adventurous audiences.
Pete Ashton
Pete Ashton does Internet stuff and thinks about what it all means far too much. Sometimes people pay him for this. Which is odd.
Team Inviable & World of Fox
That’s us here at the label and Simon Fox, the man behind the album.
THE PRIZE
• £50 in cash
• Signed CD copy of “Everything For The Best”
• Signed Limited Edition Print of Album artwork by Ruth Green
• A selection of Commercially Inviable CDs and goodies
• Hand-made vinyl bag from Needles and Hooks (one of only 7 made)
RESOURCES
Here’s everything you need to complete your entry. If you need anything else, please feel free to ask. We’ll accommodate all requests for supporting material wherever possible and within reason.
ARTWORK (JPG)
PRESS RELEASE (Word Document)
4 TRACK SAMPLER (ZIP) or (RAR)
WEBKIT - Contains all of the above in one file - (ZIP) or (RAR)
HOW TO ENTER
Email info@cominrecords.com with your name, a brief description of yourself and your online activities and links to your own website. Shortly afterwards we’ll email you back with the download codes.
The competition runs from 28th May 2009 until 1st August 2009 and details of your entry must be posted online on or between these dates, and must remain online until at least 1st September 2009.
When you post details of your entry to your own site or blog, please include a link to this page to enable us to track entries, and for others to see yours. Additionally, and in the case of two separate ideas being the same (or very similar), the first entry posted and linking back here will be considered the original of the two.
The decision of the judges is final and no correspondence will be entered into.
Twitter: If you post anything regarding your activity to Twitter, or are running your campaign exclusively via Twitter, then please use the #foxprcomp hashtag so we can trace the activity.
Good luck!
